Immersive Experiences · Florence, Italy

AR/VR & Unity
Development
in Florence

Unity-based 3D applications, augmented and virtual reality, and real-time interactive experiences, built by a mobile studio that has shipped 100+ apps since 2010. We bring spatial computing to iOS, Android, visionOS and beyond.

What We Build

Immersive tech, built like real products.
01

AR App Development

Digital content anchored to the real world.

Augmented reality apps for iPhone, iPad and Android built with ARKit, ARCore and RealityKit: product visualisation, guided experiences, interactive overlays and location-aware content. Because AR lives inside a mobile app, we build it with the same native expertise behind 100+ shipped apps.

  • ARKit and RealityKit for iOS and iPadOS
  • ARCore for Android
  • Surface, image and object tracking
  • AR features added to existing native apps
02

Unity Development

Real-time 3D apps, from prototype to store.

Unity developers for 3D applications, interactive configurators, simulations and gamified experiences. One codebase deployed to iOS, Android, desktop and headsets, with performance tuned for mobile hardware.

  • Unity 3D applications and interactive configurators
  • Cross-platform builds for mobile, desktop and XR
  • Performance optimisation for mobile GPUs
  • Integration with native app code and backend APIs
03

VR Development

Fully immersive environments people can step into.

Virtual reality experiences built in Unity for training, presentations, virtual tours and interactive storytelling. We design for comfort and clarity first: stable frame rates, intuitive interactions and onboarding that works for people putting on a headset for the first time.

  • Training and simulation environments
  • Virtual tours and product showcases
  • Unity XR builds for standalone headsets such as Meta Quest
  • Comfort-first interaction design
04

visionOS & Spatial Computing

Native apps for Apple Vision Pro.

visionOS apps built with SwiftUI and RealityKit: windows, volumes and fully immersive spaces that feel at home on Apple Vision Pro. Our iOS team brings existing iPhone and iPad apps into spatial computing or builds new spatial experiences from scratch.

  • Native visionOS apps with SwiftUI and RealityKit
  • Windows, volumes and immersive spaces
  • Bringing iPhone and iPad apps to visionOS
  • Real-time 3D content and spatial interactions

How We Work

From idea to headset.
  1. 01 · Concept

    We define the goal, the audience and the target devices, then choose the right technology: native AR, Unity or visionOS.

  2. 02 · Prototype

    An interactive prototype running on real devices, so you can try the experience in your own hands before full production.

  3. 03 · Build

    3D content, interactions and app logic developed in short iterations, optimised for frame rate, battery life and device limits.

  4. 04 · Launch

    Publishing to the App Store, Google Play and XR platforms, plus updates and support after release.

Why APPSTYX

Mobile engineers, spatial thinking.

Immersive tech is only as good as the app around it. We have been building mobile apps since 2010, so your AR or VR experience ships as a real product, not a demo.

APPSTYX is a software house in Florence, Italy. Our team designs and ships native iOS and Android apps, web platforms and cloud backends, and brings the same engineering discipline to Unity, ARKit, ARCore, RealityKit and visionOS. That means stable performance on real devices, clean integration with your existing systems and apps built to meet store guidelines.

We work in English or Italian, remotely with clients across Europe or in person in Tuscany. Need the app around the experience too? See our mobile app development services, or explore AI integration for smarter interactive experiences.

15+ Years in Mobile
100+ Apps Shipped
500M+ Users Reached

Our Stack

Tools of the trade.

Engine & 3D

  • Unity
  • C#
  • Real-time 3D
  • 3D asset optimisation

Apple

  • RealityKit
  • ARKit
  • visionOS
  • SwiftUI

Android

  • ARCore
  • Kotlin
  • Jetpack Compose
  • ML Kit

Platforms

  • iPhone & iPad
  • Android
  • Apple Vision Pro
  • Standalone VR headsets

Questions

Straight answers.
What is the difference between AR and VR?

Augmented reality (AR) adds digital content to the real world through the camera of a phone, tablet or headset, so users still see their surroundings. Virtual reality (VR) replaces the surroundings entirely with a 3D environment, usually viewed through a headset. AR is ideal for product visualisation and guidance in real spaces; VR suits training, simulation and immersive storytelling.

Should I build with Unity or with native ARKit and RealityKit?

It depends on where the experience will run. Unity is the right choice when you need one 3D codebase across iOS, Android and headsets, or when the experience is content-heavy and game-like. Native ARKit and RealityKit are best for AR features inside an existing iOS app and for visionOS apps that should feel fully at home on Apple platforms. We help you choose during the concept phase.

Do you develop apps for Apple Vision Pro?

Yes. We build native visionOS apps with SwiftUI and RealityKit, and we can bring existing iPhone and iPad apps to Apple Vision Pro, adding spatial features where they make sense.

Can you add AR features to our existing app?

Yes. As a mobile app studio we work in native iOS and Android codebases every day, so AR features such as product placement or image tracking can be added to your current app without rebuilding it.

How much does an AR or VR app cost?

It depends on the target platforms, the amount of 3D content, the interactions and the integrations with your systems. After a short call to understand your goals we send a detailed quote.

Do you only work with companies in Florence?

No. We are based in Sesto Fiorentino, Florence, and work with clients across Italy, Europe and worldwide. Most projects run remotely, with in-person meetings available in Tuscany.

Let's Build in 3D

Tell us what to create.

Location

Via San Morese 9, 50019
Sesto Fiorentino (FI) Italy